Give it a clear scope.
Allow questions about prices, delivery or opening hours. Write down the situations that need your attention. Your guide determines which new customer messages can receive an automatic reply.
Automatic Instagram DM replies
Instagram auto-reply. Your rules come first.
Let AI answer the questions you choose, using your business information. Try it privately, then decide when automatic sending starts.
Official Instagram connection · Business & Creator accounts
Everyday GoodsInstagram
AI settings- Simulator · Test answer
“Yes, we can print a batch of 60 custom bags.”
- Your correction
Custom cotton bags start at 100. Don’t offer a smaller batch.
- Instruction reviewed and applied by you
Keep the 100-bag minimum. Ask for artwork after the quantity is agreed.
Auto replies · Enabled by you
Answer product and minimum-order questions using your saved rules.
Example data
Choose what your auto-reply can handle.
Keep answers connected to the conversation.
AI considers recent messages, saved product facts and your writing rules. It rechecks the conversation before sending, so a new message or an answer from your team can change what happens next.
Set up automatic replies in three steps.
Connect Instagram.
Sign in through Instagram with your Business or Creator account. One account connects to each workspace.
Save your knowledge and reply guide.
Add business facts, choose eligible questions and describe how replies should sound. Saving instructions keeps automatic sending off.
Test, then enable.
Try customer questions in the private simulator. Review the answers and adjust your guide before turning on automatic DM replies.
Before you turn on auto-reply
Will connecting Instagram start sending messages?
No. Automatic replies are off by default. You save a guide and explicitly enable sending when you are ready.
Does it reply to every message?
No. Your rules define eligible questions. New inbound customer text starts the check; the conversation and Instagram's messaging limits still determine whether a reply can be sent.
Can I keep reviewing replies myself?
Yes. Keep automation off and use AI drafts in the inbox. Human-written or edited replies pass AI review before you approve sending.
Start with one question you answer every day.
Connect your account, write the rule and try a reply before enabling automation.
Connect InstagramOfficial Instagram connection · Business & Creator accounts